Where do I start? Images. They burn a hole into both the conscious and subconscious areas of the brain. Our universe is controlled, rightly or wrongly, by the puppet strings of Trip Advisor, Facebook, Twitter, and the universe spinning around our current social media. Hotel photographers would seem to play a distant role in this situation. Don’t for a second discount the strength that great hotel photography can bring to the standing of your property.
Words are strong, photography is stronger. A thousand false comments can be obliterated by a series of strong pictures. Potential guests read reviews – they covet strong imagery. It’s like skipping to the end of a book, regardless of a written paragraph, to present a pleasant ending – to show your property in its strongest light. That is what leaves the lasting impression.
Those who choose to represent their property through strong imagery can blast through the doubt, the undeserved bad reviews, the uncertainty in the mind of each potential reservation.
Dramatic? Yes, but only to emphasize the point that images, and strong imagery at that, will be the vanguard against lies, the precipice that lets people know what your property is truly like. Emotion and information in the balance, allowing the potential guest to make a judgement based on the quality of the actual hotel photography – versus the flux of interpretation.
Clarity brought from quality hotel and resort photography, it’s needed for every property, and it’s something we’re happy to provide for you and your company. Hire us, hire others, it doesn’t really matter. What matters? Hire a talented, competent, and trustworthy professional. In the end, that is what will obliterate the noise, and focus potential bookings on what really matters – just what is the IMAGE of your property?
