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The Hotel Photographer’s Tips to Travel Sanity

Travel – it’s glamorous, fun, and spontaneous, right? Or that’s what we’ve been led to believe. As I produce quality hotel photography for clients around the country, the experiences of daily travel can be daunting to say the least. Let’s face it, not all trips are draped in equal cover. Simply put, trips can fall on a sliding scale peaking from heavenly to dreadful. Add 250 pounds of lighting and camera gear, airlines who work hard to get that black bottom line, and weather that’s down right unpredictable, and where your trip lands on that scale is no easier to predict than hitting lotto numbers correctly. (more…)

The Importance of Visual Continuity in Production

As mentioned in earlier posts, the importance of quality hotel photography is crucial in this digital age. An underlying concern, aside from the quality, is visual continuity when producing imagery for a specific client or brand. This can be quite difficult to achieve when hiring multiple photographers to shoot your hotel photography. However, with carefully placed parameters and a little planning, the lack of continuity can be bridged to ensure a good result. (more…)

The Cost of Avoiding Expense

We see it every day. How does one spend money to make money, and how does one spend money to expand our profits? The type of business is interchangeable. Each industry has its financial pivots. Cash is king – but cash well spent, or reinvested, is the king of a king.Aside from the construction or renovation of a property, the second most important investment is establishing that property through the scope of marketing – more specifically that of visual presence. On the Internet, in print, or images passed through social media, the guest experience interpreted through the lens of a camera, and the right hotel photographer, can mean a world of difference to your bottom line. (more…)

BEFORE AND AFTER – MASSAGING THE PIXELS FOR HOTEL PHOTOGRAPHY

As I produce hotel photography for our clients around the country, we encounter both existing properties and new construction. The newer properties are always preferable to photograph, as they have yet to show much wear and tear that quickly comes once guests occupy the rooms. That said, you’d think the new builds would have little added Photoshop work needed. While that’s often the truth, we do encounter situations where pixel massaging is needed. (more…)

The Quest for Travel Sanity

Travel Photography – it’s glamorous, fun, and spontaneous, right?  Or that’s what we’ve been led to believe.  As I produce quality hotel photography for clients around the country, the experiences of daily travel can be daunting to say the least.  Let’s face it, not all trips are draped in equal cover.  Simply put, trips can fall on a sliding scale peaking from heavenly to dreadful.  Add 250 pounds of lighting and camera gear, airlines who work hard to get that black bottom line, and weather that’s down right unpredictable, and where your trip lands on that scale is no easier to predict than hitting lotto numbers correctly. (more…)

Why Is Quality Important in Hotel Photography?

How do people decide which hotel or resort to stay in? The decision can be a crucial one for the duration of their trip away from home.  People go online, search, and look at the photos to gauge how comfortable or appealing their stay will be. If the photos are well-lit, sharp, and visually appealing, they’ll be more inclined to book their reservation than if they see mediocre photos.  A balance of impact and information is crucial.  (more…)

Images That Capture Our Attention and Imagination

Where do I start?  Images.  They burn a hole into both the conscious and subconscious areas of the brain.  Our universe is controlled, rightly or wrongly, by the puppet strings of Trip Advisor, Facebook, Twitter, and the universe spinning around our current social media.  Hotel photographers would seem to play a distant role in this situation.  Don’t for a second discount the strength that great hotel photography can bring to the standing of your property.  (more…)